Telegram is known for messaging, but it's now making a name for itself with digital collectibles @MartinFromTon, head of growth at @ton_blockchain, and @skilllevel7, CEO at @MightyBearGames, explain why collectibles and mini-app games are expanding on Telegram We also dive into the new wave of airdrop farming games, what mass adoption in web3 could look like and advice on growth. ⏱️ Timestamps on @_TalkingTokens 00:00 – Intro 01:08 – What’s the REAL connection between Telegram and TON? 03:30 – How Simon and Martin got started in web3 & gaming 05:34 – What actually makes a good web3 game? Audiences, fun, yield, and “crypto speculators” 08:05 – Why onboarding is broken—and how Telegram/TON plan to fix it 09:08 – Using Telegram Collectibles as social and onboarding gateways 13:16 – Users don’t care about chains or tech. They just want fun, easy games 16:05 – Growth hacks: using AI bots and community agents for user acquisition 18:07 – Social apps, sticker NFTs, and why “crypto” is better hidden behind the scenes 22:09 – The next wave: Brand partnerships, new utility, and sticker store innovations 27:14 – Challenges: Airdrop farmers, awareness gaps, and what still needs building 36:14 – Lessons & advice: Stay curious, get into the weeds, and “provide value” if you want in 43:04 – Final tips for security, jobs, and how to really impress in crypto